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CALENDAR PIRELLI

The beauty, grace, sensuality - all these epithets as well as possible approach for the characteristic of calendars Pirelli known all over the world. In 1964 Italian шинная company Pirelli has begun release of calendars on which pages the most beautiful women are embodied, and photos are made by the most eminent photographers. Calendars are not on sale, are not bought, and 45 000 copies, as an exclusive corporate gift for friends and company Pirelli partners extend all over the world in small circulation, approximately. Combining glamour and эротизм, from year to year, from the edition in the edition calendars Pirelli of a steel same "desired object", as well as the women represented on their pages.

In 1964 for the first time on company Pirelli calendars have ceased to represent automobile tyres. The creative approach to a photo and beauty of a female body have created the refined exclusive edition, art and which cultural advantages are not limited to frameworks of the world of a fashion and "гламура". Works of those years have been made by the photographer of group The Beatles Robert Frimanom. To present measures it were more than modest photos, but calendar Pirelli has begun an ascension with them to popularity top. For everything, more than 40 summer history over creation of calendars пирелли the most known photographers of the world worked: he is Harry Pechchinotti, Фрэнсис Джакобетти, Клайв Эрроусмит, Херб Риттс, Richard Ejvdon, Петер Линдберг, Bruce Veber Peter Knapp and many other things.

 

Calendar photos "Пирелли", every month on the interpreted changes occurring during forty years, and always underlined a role of women in a modern society.

During an epoch шестидестых all attention has concentrated on exotic, both on scenes and on a choice of models. In general it was time of popularity of group "Beatles" and growth of popularity of a rock music, time of miniskirts and the youth protest. Models - the young debutants who have been removed against exotic beaches in the most beautiful corners of a planet.
In the middle of 80 new art director Martin Uolsh tries to revive original idea, in each photo there should be an unostentatious advertising of the basic product of manufacture - automobile tyres. On sand of the Bahama beaches, near to the bright models which photos for the Calendar for 1984 have been made Уве Оммером, traces - prints of a protector of automobile tyres Pirelli are visible. The easy shade, hardly an appreciable relief - but in each picture.

 

Has passed ten years. A new epoch - a new calendar. Пирелли worldwide spends the advertising companies, the calendar becomes one of the key tools, helping to inform to public new image of concern. Again the decision to refuse obvious advertising of tyres is accepted. Again on calendar pages the most desired women of the world in the most exotic places of a planet.

 

For a new calendar of 2006 six most beautiful women of the world posed. She is Jennifer Lopez Jennifer Lopez (it is its debut), Kejt Moss (already acted in film for a calendar in 1994), Джиневере ван the Sine, Giselle Bandhem, Gisele Bundchen (a calendar on 2001г. – photographer Mario Testino, Карен Элсон (absolutely very young acted in film at Херба Ритца for a calendar for 1999, and then again appeared in pictures Марио Тестино in a calendar for 2001) and Russian-model Natalia Vodjanova (its this third successively occurrence in "Пирелли). Two world famous photographers Mert Alas and Маркус Пигготт have embodied before us the bared, sexual, sensual and divinely beautiful women. Shootings passed against amazing kinds of the French Riviera. All models and photographers worked over a calendar absolutely free of charge.

For a new calendar for 2007 will pose Софи Лорен. On it there will be only diamond earrings. The known actress herself has informed on it to Italian magazine "Дженте" Loren admitted, that dreamt of it long time. We will remind, that Sofia Лорен in September of this year 72 years will be executed.

 

Marina Bazheno

7.09.06