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ON THE ITALIAN WAVE

In fashionable community the laws, the authorities and the gurus. By strange accident, by origin these gurus mainly Italians. What it is casual coincidence or law? We will try to open a secret of the well-known Italian style.

Made in Italy
To be engaged in a fashion, it is necessary to have high level of culture, to possess taste and feeling of style, and, besides, to be creative and inventive. Only then creations of these designers will stand tests by time and will become history, - has noticed somehow well-known Гальяно. Judging by that, the authority of the Italian designers all over the world is how much indisputable today, they possess all these qualities much...

 

The Italian fashion is in many respects unique. The Italian designers are in many respects inimitable. But, despite it, names-brands, like «three whales» Italian fashion - Dzhordzhio Armani, Джанни Версаче and Valentinos - for many became teachers and objects of a worship. Well-known all over the world, bewitching «the Italian style» is based on a simple rule. It says: the clothes are first of all clothes, instead of the political manifesto or status expression. The footwear is first of all footwear, beautiful and qualitative, in something conservative, in something vanguard, but at all elaborate. Those who is well familiar with a world fashion, unmistakably learns the Italian style: here the refined glamour always is combined with elegance and feeling of a measure, that together generates absolutely unique images.

 

Throughout centuries Italy made the most part of clothes, footwear and accessories which were carried by all Europe. Long time the Italian masters have been superseded from an Olympus of the European fashion where superiority was divided by England and France. And to the middle of the XX-th century Italy not встревала in this dispute, occupied with perfection of the industrial production and cultivation of new talents. However after the Second World War termination prompt launch of the Italian fashion begins. Start was is taken in a segment of a man's fashion where the competition to the European designers in 50th years was made by Italian fashion designer Brionii. In 60 and 80 Valentinos, Armani and Версаче join world triumph and loudly proclaim the unique Italian approach to design. The world community fondly opens the borders, letting in these new names and not suspecting, that already through two ten years the competition to talented Italians becomes possible only on the verge фола.

Modern Italy - the country where were born and there were on feet the most prestigious trade marks. «Базиль», «Москино», "Max Mara", «Дженни», «Прада», «Дольче and Габбана», «Гирарди», «Миссони», «Крициа». The list of loud Italian fashion houses can be continued indefinitely. Many of them became excellent school for the European and American designers and fashion designers – in due time Montana worked for «Компличе and Кадетт», Charles Lagerfeld has deduced «Фенди» in the category of the largest and most influential firms, the American Volume Ford has lifted on dizzy height prestige «Гуччи».
Conquest of leading podiums of the world, cooperation with best of the best, the statement of leading trends and fashionable tendencies - Italian haute couture became the indisputable standard and some kind of an idol, worship to which already in itself is fashionable.

In the form of a boot
We very much love all Italian. In delight from their kitchen, we idolise fashionable clothes, we are fan of sports cars, on advantage we admire with design of furniture and architecture … But, perhaps, most of all in honour at us the Italian footwear. That it is no wonder: its quality is indisputable, style – is conclusive. Add to the list of the reasons comfortable колодку, worthy materials and a rare harmonious combination of elegance and fresh fashionable tendencies - and register in number of admirers of the Italian footwear, if you till now not among them. Many name Italy the footwear country, and not only because of the continent form. In country history there are many acknowledgement to that shoe skill of Italy is worthy praises. So, already ancient Romans used 23 types of various footwear, and the nationalities subdued by them imitated them in it. Today on prestige and the importance in a segment of classical modelling footwear at Italy competitors are not present.

 

 

Statistics: the Italian shoe industry by right is considered the world leader in a segment of footwear of an average and high class. On volume of manufacture of footwear Italy takes the third place in the world (after China and Brazil). Today in the country works 8 thousand shoe factories from which only one thousand is necessary on a share "sredne-large", and the others are semicollective manufactures. For many years in Italy the whole shoe regions, such as Mark, Tuscany, Венето, Lombardy, Campaign, Пулья and others were generated. The great bulk of factories is concentrated in Mark. Annually Italy exports 400 million pairs footwear.

The head of association of the largest обувщиков Italy Antonio Brotini is assured, that the Italian footwear is unique, and explains it simply: «Italians are very attentive to studying of a structure of a foot. In a category« lux »the fashion coincides with comfort». In difference, for example, from the average German interested, first of all, in comfort and quality, Italians appreciate an aestheticism, beauty in footwear. While quality, comfort and footwear in the Italian perception – concepts absolutely identical. Here, why at the Italian footwear so it is a lot of admirers all over the world and that is why many companies with pleasure co-operate with the Italian designers of footwear.

 

 

Any more the first year in the Russian market leading Italian brands are actively presented. Each mark had an enviable pool of admirers which with impatience wait new collections and receipts. Стилеобразующая мультибрендовая network Эконика offering footwear and accessories of four Italian trade marks, any more the first season marks, the credit of trust of domestic buyers to the Italian goods is how much high. In a new season the company waits the next wave of popularity of the stylish goods with a sign «Made in Italy».

 

 

Inspired by the Mediterranean motives, Italian partners Эконики this year have offered a new collection «Spring-summer 2006» which included the most stylish and original design creations. In this season to us not to do without hot sabots, dizzy platforms, unique ornaments and accessories. The Italian designers suggest to pay special attention on model with numerous thongs, metal buckles, effective furnish from a paste, beads, silk, a tree, flax and денима. By tradition designers have presented the bright collection which is not supposing any restrictions of own unique style and freedom of self-expression. The classical line is presented by elegant shoes, barefoot persons both man's boots and moccasins. Vanguard models are executed this time in style of the African drawing and a beach fashion.

 

 

This spring leading Italian designers once again remind, that still remain in the area out of competition. The best Italian models of this season will be presented in salons of a network within the limits of the action «the Italian weeks in Эконике». In April of all visitors of salons of footwear Эконика the most fashionable decisions of this summer offered by the present gurus of the Italian style wait.

 

To the full to feel magnificence of design and quality of the Italian footwear, carefulness of selection of materials and furnish – key components of success of the Italian style – it is necessary to trust at least time in world experience and to get footwear under mark "Made in Italy". To get, to fall in love with it for ever. After all, speaking to words of the same Гальяно, «the Italian fashion is the style of a life transferred through beauty».

 

Svetlana Patsynko

7.04.06